HEX color code is #9966CC and the RGB is 153, 102, 204
If you’ve attended a wedding in the last 10 years, chances are you will have seen Amethyst bridesmaid dresses and Pale Purple flowers in abundance. Ever since millennial Purple burst onto the fashion scene in the early 2000s, colors like Amethyst have been gaining steam and don’t look like they will ever disappear.
How the color is made: Create Amethyst by combining Very Pale Magenta with Dark Violet to produce a hue that looks like it the geodes that are pulled from the earth’s core.
History: Amethyst, like many colors on the Purple spectrum, was often associated with royalty in ancient times as well as with the aristocracy because of the tremendous expense involved in making Purple dyes.
Color in Action
Amethyst’s crystal-like formation makes it a naturally elevating color. Many fashion designers will use Amethyst colors in their signature pieces in a collection to highlight their prominence and haute couture status. Think of Dior’s jewelry collection called the Rose Dior Pré Catelan collection which features an Amethyst rose as its centerpiece and the way luxury and passion are infused.
Using Amethyst in product design is a stroke of genius because it captures the ardor of the product while also hinting at the higher status that accompanies this regal color. Because Amethyst is a paler version of Violet it also suggests a more delicate embrace when used with gold trim.
Colors that go with Amethyst
Match Amethyst with Moderate Green to mimic the look of juicy grapes suspended on mesmerizing vines and the feeling of old-world heritage.
Amethyst Color Palettes and Schemes
Amethyst works well with all Purple variations and Pink hues, from deeply saturated versions to paler variants to create a tonal palette that emulates opulent ballrooms and palatial settings.
Backgrounds and Seamless Patterns
Floral patterns with Amethyst, Cream, and Green will create a feeling of being in the country, and striped Amethyst wallpaper that includes colors like Brown and Light Blue will create a French provencal look in a home.