Shades of Black

Discover the symbolism and meanings behind the color black, from mystery to luxury

Color Psychology


Black represents power, sophistication, and mystery. When we se black, we feel a sense of strength and authority. However, black can evoke feelings of sadness or mourning. Despite this, black is a color of elegance and sophistication. Whether it's in formal attire or high-end consumer products, black always seems to exude a level of luxury.

  • formality
  • strength
  • prestige
  • authority
  • elegance
  • depression
  • sadness
  • pessimism
  • dominance

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