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Shades of Black

Discover the symbolism and meanings behind the color black, from mystery to luxury

Color Psychology

Black

Black represents power, sophistication, and mystery. When we se black, we feel a sense of strength and authority. However, black can evoke feelings of sadness or mourning. Despite this, black is a color of elegance and sophistication. Whether it's in formal attire or high-end consumer products, black always seems to exude a level of luxury.

Positive:
  • formality
  • strength
  • prestige
  • authority
  • elegance
Negative:
  • depression
  • sadness
  • pessimism
  • dominance

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