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Shades of Blue

Discover the emotional and psychological effects of blue, from trust to tranquility and beyond.

Color Psychology

Blue

Blue is the color of trust and loyalty. It's also the color of protection, peace, and tranquility. Blue can be calming and soothing when used in a work environment or at home. The meaning of blue has been associated with water and sky for centuries. The ancient Egyptians believed that blue was a symbol of the heavens, so it was thought to bring good luck, health, wealth, and good fortune.

Positive:
  • loyalty
  • security
  • confidence
  • integrity
  • stability
Negative:
  • cold
  • fear

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