Shades of White

Discover the meanings and associations behind the color white, from innocence to cleanliness

Color Psychology


White color is a symbolic color that represents purity and innocence. It can also represent the idea of being clean, pure, and untainted. White color is associated with new beginnings, as it is considered the opposite of black and red.

  • pure
  • clean
  • innocent
  • airy
  • etherial
  • distant
  • aloof

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